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Membership Levels (Tiers)
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Jijo Sunny (founder)
planned
alright I give up, haha. We're building this.
Please tell us your ideas for membership levels/tiers. We'd love to make the user experience delightful and more effective than what's out there.
Gem of Amara
@Jijo Sunny (founder): My main concern is easily being able to change the price of a plan. On Patreon you can't just change the price, you have to retire the tier and then create a whole new tier, and your members have to manually move their membership over to the new tier. One of the things I love about BMC is that I am able to change the price whenever I want and it doesn't affect my current members. I react to TV shows and when I started I priced my reactions at $2 a month and gradually increased the price as I added more content. I like that the members who joined early still get the $2 price, it's a nice incentive to say "Hey, I'm raising my rates so join now to lock-in the current price!" People also might be more likely to stick around if they know the rate could go up if they cancel and re-join. Another thing I would like is the ability to select the tier that can see a post without having to post the same thing multiple times. As I said, I react to TV shows and it would be nice to have a separate tier for each show (or a group of shows) and to be able to share the same post with more than one tier if needed. Thanks for taking the time to read my suggestions!
M
Mattarot
@Jijo Sunny (founder): Flexibility of members being able to switch between tiers should be implemented. Also the ability for creators to create multiple tiers, and edit those tiers without breaking the current subscriptions they have signed up. Basically: allow creators to give their supporters flexibility, and also if the creator has to edit or change anything about the subscription, it won't disrupt the current subscribers.
Bonus: Giving the creators ability to manage pausing subscriptions. (If they need to take a break from content creating for a month and they don't want to charge their subscribers.)
Feeling Free
@Jijo Sunny (founder): Love it! Is this an up and running feature? Or still under development?
Jijo Sunny (founder)
@Feeling Free: Yes, the design is in progress and will soon go into development. ⛹️♂️
Nicholas J Grattan
I agree that membership tiers are essential even if limited to 3-5. Here's why:
1. While conversions might be higher with a simpler layout, there's too much money being left from the 1% of people who can afford $100+ a month. If 100 people are paying you $1/mth =$100/mth. (Idk what the numbers are for multi member tiers on other platforms so it's just speculation but I'll just say 50% drop in conversions). If that conversion rate drops to 50 people because you have multi tiers, you just need 1 person in the $100 tier to more than make the difference.
- Not all content is created equal. Some content takes longer than others to make and creators should be rewarded for that. Multi tier gives that option to create high quality and low quality and not be forced to overcharge or undercharge for their hard work!
- Scalability. Not every content creator can be #1. If you want people to have real financial success they need a higher price option. Otherwise they have to grow their followers to extremely high numbers to make it viable. The better route for creators is to give that super high tier $100+ option for the few people who are fortunate enough to have those means to support (and they are absolutely out there)
- I think the concerns about it being overwhelming aren't needed. It's a matter of design. If it's clear that you have 3-5 tier options and there is a option (like a slider or button) that flips it from monthly to yearly it makes it pretty simple. There are tons of great examples out there. Plus with a good intro video or well designed site/app you can instruct people on how to use it. Use a tip guide to guide people through the app or site. People supporting you through a new app are likely young enough to have at least some tech sense!
Stuart Nightingale
This would be a fantastic feature. Even if it was just 3 max, it sllows for a nice tiered subscription for your services.
I think Buy me a Coffe would be perfect :)
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makemoreloveTTV
how and why is this still not available!!
Avguste Antonov
I think membership levels are absolutely needed. How each content creator uses that feature is his/her problem.
S
Stacked Audio | Podcasting for All
AGREED, this totally should happen..
A
Advaneye
Is this ever gonna be a thing?
Jijo Sunny (founder)
We just implemented 'Pay What You Want' feature for memberships, and already seeing some encouraging stats! 🎉https://twitter.com/buymeacoffee/status/1252611610784395265
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Stacked Audio | Podcasting for All
@Jijo Sunny (founder): Pay what you want is nice, but levels will allows us offer different perks at certain levels.
Avguste Antonov
@Jijo Sunny (founder): If you are going to add a "Pay What You Want", it needs to be a separate option instead of being connected to the monthly.
Jijo Sunny (founder)
@Avguste Antonov: Could you elaborate? How do we separate it from the monthly option?
Avguste Antonov
@Jijo Sunny (founder): Simple. Three buttons: one time, monthly as it is right now and "pay what you want". The first 2 are set by the page owner, the 3rd is set by the one donating
CWTC
I agree with @Jijo Sunny (founder) on keeping things simpler whenever possible for user friendliness, and I think I'm inclined to also agree on a lot of the great points made for the downsides to multiple tiers, personally.
I also really appreciate the ability that BMC grants us to have individual items set aside in the shop to be sold directly, regardless of the person's membership status to our pages. That opens up a lot of flexibility and functionality that I haven't really seen before.
In trying to think of a way to keep things simple and also allow for the flexibility creators are looking for with multiple tiers, I'm wondering if a pay-what-you-want sort of setup might be one possible answer?
For example you can take a look at how PWYW is used here on itch.io:
You can see this game is on a "Name Your Own Price" system which allows the creator to set a minimum price if they so choose, but folks can pay any amount over that if they want to support the creator further, and then under the downloads section there it says "if you pay $2 USD or more" you get access to the art collection and guide PDF.
Maybe you could keep the monthly option and the yearly option for members rather than implementing tiers ala Patreon, and still have those be the only two options for folks looking to become members, but give creators some kind of toggle to choose either fixed prices like how it works now (and that would remain the default setup) or a flexible pricing where the person joining decides how much they want to pay per month or per year.
Kind of like how the current "Buy Me A Coffee" option lets you donate multiple coffees worth if you so choose, members could "unlock" different rewards if they chose to become a member at $5 per month/$50 per year, or $10 per month/$100 per year... etc. Newly joining and active members could modify the amount they choose to pay for the following month(s), and the current rewards functionality could still be used to hash out the details on a per-creator basis.
Something like this might be a reasonable compromise between keeping things simpler still, and allowing creators greater flexibility in membership options that they are used to from other platforms.
The challenge of course then becomes separating the actual posted content into "membership groups" that only certain members could access if they paid $10 or more a month vs. the things members at the $5/mo. payment level had access to, but perhaps there could be some kind of option beyond "Public" and "Members Only" for posts to be visible to "Members subscribed at $X or above per month/$Y or above per year" (you might call that "Group 5/50" for simplicity's sake) in the event that creator is using flexible pricing?
This might add complexity overall rather than keeping the simplicity we're aiming for, I'm not really sure just thinking about it. Maybe other folks reading this have a much simpler and better idea of how it might be done. Plus, all this is easy to talk about at length and much more difficult to implement, I know. Just consider it some no-pressure food for thought anyway.
Jijo Sunny (founder)
@CWTC: Great points! You're spot on about the 'Pay What You Want' model. BMC's beauty is in embracing the generosity of the strangers, and the results were surprising even for us. Itch is another excellent platform doing the same for gaming creators.
Our designers are figuring out how to incorporate the PWYW model for Memberships and Shop. But of course, without losing the simplicity of the platform. The high conversions we see at BMC (vs other platforms) is because of the simplicity and design.
I'll keep y'all posted on the progress, and please keep sharing new ideas -- thank you!
Jijo Sunny (founder)
Merged in a post:
Tiers
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Sankar Srinivasan
I am looking for Tiers. For example, I am a stock market consultant. I want to send weekly price recommendations for DAX30 and EURUSD. So, I need two tiers for each of one. I can able to post every week on DAX30 recommendations in DAX30 Tier and so on. Sometimes, I want to post on all tiers. And public too
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